Alex

Aguilera

Public relations.

Strategic Communications.

Content Creation.

FORMERLY ALEX VILLARREAL

I am an Emmy Award-winning TV journalist-turned-public relations professional, with a passion for delivering information that matters, creating visuals that enlighten, and telling stories that inspire.

work experience

PUBLIC INFORMATION OFFICER (MARCH 2021 - PRESENT)

WESH 2 NEWS (NBC ORLANDO)

TV NEWS ANCHOR/REPORTER (JUNE 2015-FEB 2021)

voice of america (U.S. AGENCY FOR GLOBAL MEDIA)

WASHINGTON, D.C.-BASED TV/RADIO JOURNALIST (JUNE 2007-MAY 2015)

education

ba in journalism and mass communication

2007, University of North Carolina at C​hapel Hill

Skills

social media

Campaigns

#JoinTeam911

Conceptualized and created multimedia

recruiting campaign, which successfully brought in much-needed 911 operators to the Orange County Sheriff’s Office

Filmed and edited all videos ​using iPhone

Designed graphics in Canva

Provided creative direction to graphic designer for these later graphics. Developed the photo ​mosaic and audio wave concepts, along with the more prominent “Join Team 911” branding

Court Security

Deputy

Recruiting

Produced and edited recruiting videos that generated more than half a million views, drew thousands of likes and comments, and dramatically increased the number of Court Security Deputy applicants to the Orange County Sheriff’s Office

Puerto Rico Recruiting

Created graphic and produced video for targeted ​ads to promote Puerto Rico recruiting trip

CONNECT Orange

County

Designed graphic and crafted social media caption that prompted hundreds of registrations for new program enabling investigators to locate nearby residential and business cameras when a crime is committed

trends

stories

#WeAreFamily

Pitched and produced social media series ​highlighting the families within the OCSO family

Took portrait photos with DSLR camera

#Un​sungHeroes

Launched and led creation of social media series showcasing OCSO employees in lesser-known roles deserving of public praise

Events

Covered OCSO events, capturing and editing videos in both traditional ​journalistic style and reel formats

Features

Produced videos highlighting OCSO ​personnel and programs and how they serve ​the agency’s mission

Annual ​reports

Worked one-on-one with Graphic Designer

to build 2022 and 2023 OCSO Annual Reports, serving as writer/editor of all copy and overseeing image selection and design

Click cover ​image to view ​full report.

PUBLIC SERVICE ​ANNOUNCEMENTS

infographics

speechwriting

Wrote talking points and speeches for Sheriff, including this Memorial Day 2024 address

press releases

Wrote ​frequent ​ media ​ releases and ​event invites

voice overs

Narrated informational videos ​and voiced phone line messages, ​using broadcast voice training

contact ​me

Email

alexandra.c.aguilera@gmai​l.com

phone

937-684-3111