Alex
Aguilera
Public relations.
Strategic Communications.
Content Creation.
FORMERLY ALEX VILLARREAL
I am an Emmy Award-winning TV journalist-turned-public relations professional, with a passion for delivering information that matters, creating visuals that enlighten, and telling stories that inspire.
work experience
ORANGE COUNTY SHERIFF’S OFFICE
- ORLANDO, FL
PUBLIC INFORMATION OFFICER (MARCH 2021 - PRESENT)
WESH 2 NEWS (NBC ORLANDO)
TV NEWS ANCHOR/REPORTER (JUNE 2015-FEB 2021)
voice of america (U.S. AGENCY FOR GLOBAL MEDIA)
WASHINGTON, D.C.-BASED TV/RADIO JOURNALIST (JUNE 2007-MAY 2015)
education
ba in journalism and mass communication
2007, University of North Carolina at Chapel Hill
Skills
• Video production/editing
• Still photography/editing
• Graphic design
• Storytelling
• Social media
• Promotional campaigns/materials
• Speechwriting, press releases
• Canva, WordPress, Adobe
• Voice overs, event emceeing
• Fluent in Spanish
social media
Campaigns
#JoinTeam911
Conceptualized and created multimedia
recruiting campaign, which successfully brought in much-needed 911 operators to the Orange County Sheriff’s Office
Filmed and edited all videos using iPhone
Designed graphics in Canva
Provided creative direction to graphic designer for these later graphics. Developed the photo mosaic and audio wave concepts, along with the more prominent “Join Team 911” branding
Court Security
Deputy
Recruiting
Produced and edited recruiting videos that generated more than half a million views, drew thousands of likes and comments, and dramatically increased the number of Court Security Deputy applicants to the Orange County Sheriff’s Office
Puerto Rico Recruiting
Created graphic and produced video for targeted ads to promote Puerto Rico recruiting trip
CONNECT Orange
County
Designed graphic and crafted social media caption that prompted hundreds of registrations for new program enabling investigators to locate nearby residential and business cameras when a crime is committed
trends
Adapted social media trends to deliver OCSO messages in new and engaging ways
stories
#WeAreFamily
Pitched and produced social media series highlighting the families within the OCSO family
Took portrait photos with DSLR camera
#UnsungHeroes
Launched and led creation of social media series showcasing OCSO employees in lesser-known roles deserving of public praise
Events
Covered OCSO events, capturing and editing videos in both traditional journalistic style and reel formats
Features
Produced videos highlighting OCSO personnel and programs and how they serve the agency’s mission
PUBLIC SERVICE ANNOUNCEMENTS
infographics
speechwriting
Wrote talking points and speeches for Sheriff, including this Memorial Day 2024 address
press releases
Wrote frequent media releases and event invites
voice overs
Narrated informational videos and voiced phone line messages, using broadcast voice training
contact me
Email
alexandra.c.aguilera@gmail.com
phone
937-684-3111